Local advertising is where the money will be made in the future. As people turn to their smart phones and tablets for the answers, they will be looking to make purchases from places that are nearby. If you are not a part of this local advertising boom, then you may literally be missing customers who are right in front of you. Here are a few of the best ways to immediately improve your local advertising program.
– Create a Google+ page so that your business can rank for local search
Google+ may not be much of a social network, but it is connected to the largest search engine in the world. Google controls around 70% of the local search traffic on the Internet, has the best map system around and gives precedence to profiles with a Google+ page. It should be a no-brainer to take the time to fill out this page fully. If your storefront is located in a metropolitan area, then Google likely has a listing for your business already; it is up to you to claim it and reap the benefits.
Many savvy business people are actually claiming the Google+ and Google Map listings of competitors and charging a scalping fee for those companies to get the listing back. Claim your listing so that you will not have to go through this hassle.
– Ask your customers to leave a review of your business
Reviews are a great way to get the attention of the Google search engine crawler. Reviews are also a great way to keep in touch with your customer base. Great reviews will obviously lead to more business as well as a lower bounce rate for your website. However, even bad reviews can help.
First of all, you will be able to address problems that your customers are having before they turn into talking points at social gatherings. You will also gain the favor of Google, which does not like to see a listing with nothing but positive reviews. Some sites have actually been penalized because all of their reviews were overwhelmingly positive. The charge was that they were faked. Encourage your customers to be truthful, especially when you have no reviews and no trust with Google.
– Make sure that your contact information is clear and easy to find on your website
In order to turn your online visitors into real customers, they need to be able to find you. Make sure that your contact information is on every page of your website as well as on your Google+ profile. The first excuse that a person has to not attend your business, that person will take. It is up to you to provide a professional front to draw in new business.
Keep the above tips in mind in order to immediately improve your local advertising. Keep your ear to the street so that you will be on the cutting edge of new ways to affect the local markets. Staying on top of things online is the number one way to grow locally.