The idea of using flying banners as part of your marketing strategy may have not occurred to you but, in reality, it is a very good way to enhance the effectiveness of your regional marketing. The key to any good aerial marketing strategy is to work with a professional organization and understand the various elements that go into creating a successful aerial campaign.
When you are persistent and tactical in your aerial advertising, then you will be able to reach an audience that you cannot reach any other way. People read aerial messages and it is your job to make the most of that high level of interest.
Choose The Right Places
It is easy to say that a lot of people will see your message if it is flown over a crowded sports event. But what if your target audience is not sports fans? What if flying your message over a crowded outdoor concert would make more sense?
One of the keys to effective aerial advertising is to make sure that your message is seen by the right people. Keep in mind that anyone within eyesight of an aerial message is going to look at it, but you can enhance your message’s effectiveness by choosing places where your target audience will be.
Choose The Right Time
Let’s say that your audience is sports related and you do decide to fly your messages over various sporting events. When you fly your messages is just as effective as where you fly them.
Sending out your aerial messages in the hours leading up to sporting events will insure that people see the message and read it. If you fly your message over a stadium in the bottom of the ninth inning with two outs and the home team one run down, then your message will get ignored.
Keep Your Wording Short and Simple
Sit down with an aerial marketing expert and start with the information you would ideally like to present in your aerial marketing campaign. You can create several effective, but short, messages from your initial information and reach your target audience with no problem.
One of the key differences between aerial marketing and other forms of marketing is that aerial marketing does not offer a reminder for your audience to take with them. There is no lasting magazine ad or a website to immediately bookmark. That means that you need to be persistent with your aerial marketing if you want it to be successful.
You should develop ways of tracking your aerial marketing and gauge its effectiveness over time. You will find that certain events are more effective than others and certain messages bring out better responses. Use that data to create an effective campaign.
If you are not using aerial marketing as part of your full marketing campaign then you are not getting the exposure you need. Work with an aerial marketing professional and you will find that plenty of your potential customers love to look to the sky for their marketing information.