Category Archives: Marketing

Three Advertising Methods You’re Missing out on

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As 2015 gains speed, more and more business owners are ready to optimize their advertising campaign in order to wield the greatest return on investment (ROI) possible. Yet in many cases, these business owners are not modifying their marketing strategies to incorporate techniques they haven’t used before. In many cases, there are a plethora of effective, expedient advertising strategies available that business owners need to tap in to in order to attain the skyrocketing conversion rates and steadily expanding customer base that they desire. Here are three advertising methods that your company may be missing out on:

1. Viral-Worthy Tweets.

It’s no secret that social media marketing is an incredibly cost-effective and time-efficient way to build a brand in the online world. Yet what many business owners don’t know is which specific strategies to implement in order to make their social media marketing campaign wildly successful. If this is your dilemma, you should know that the solution is oftentimes the creation of viral-worthy tweets. If you’re unfamiliar with the term “viral,” note that it references the process of a piece of web media getting published, becoming popular, and subsequently being shared all over the internet at “lightning speed” such that millions and millions of people are exposed to it in a matter of hours (and in some cases, minutes). As you may have gathered, having one of your web advertisements go viral is an incredibly effective way to gain exposure and credibility for your brand. To make it happen, it’s advantageous to create a viral-worthy tweet. Developing a viral-worthy tweet results from your knowledge of your target audience, so it’s critically important that you familiarize yourself with their language and values. Once this foundational step is complete, you can move forward by creating a tweet that will appeal to them (preferably with a link to one of your stellar product pages).

2. Aerial Advertising.

Aerial advertising is another wonderful advertising method you may not have thought of up until this moment. Luckily, aerial advertising need no longer be a mystery! In short, this advertising method involves using a fleet of planes to fly a company’s message over large crowds. Aerial advertising is an incredibly effective way to build or expand upon a marketing campaign, and this type of broad exposure can improve your bottom line by sparking interest in your brand. When you utilize this marketing strategy, you create the impression of professionalism and success amongst your target audience, and doing so is an important key to sending your conversion rates through the roof.

3. The Engagement Principle.

In the era of traditional marketing, it was not uncommon to see a variety of businesses adopt an attitude towards the public that might be considered, well, “stuffy.” In this contemporary world, however, the stand-offish approach is no longer effective. Rather than simply flashing messages about the great value of goods and services, businesses who want to be competitive on the global stage need to develop meaningful relationships with their customers. Doing so is the key to transforming initial visitors into lifelong customers who will eventually evolve into your most enthusiastic brand ambassadors. So, how do you cultivate a meaningful relationship with your target market? By engaging them. In short, engagement is the process of somehow getting your audience interested in your brand such that you (the brand owner) and they (the customers) are in continual communication. There are numerous ways that you can put the engagement principle in play, including by hosting free contests that offer free promotional prizes. You can also include Share Buttons on your website or blog so that visitors who like your products and services can share information about them with everyone in their social networks.

Conclusion

If you’re serious about taking your business to unprecedented levels of success, it’s important to note that advertising is the key to realizing your goal. By utilizing the three advertising strategies outlined above, you can increase your conversion rates while building a base of lifelong customers who will be enthusiastic about your brand. Good luck!

 

How to Create a Marketing Strategy using Flying Banners

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The idea of using flying banners as part of your marketing strategy may have not occurred to you but, in reality, it is a very good way to enhance the effectiveness of your regional marketing. The key to any good aerial marketing strategy is to work with a professional organization and understand the various elements that go into creating a successful aerial campaign.

When you are persistent and tactical in your aerial advertising, then you will be able to reach an audience that you cannot reach any other way. People read aerial messages and it is your job to make the most of that high level of interest.

Choose The Right Places

It is easy to say that a lot of people will see your message if it is flown over a crowded sports event. But what if your target audience is not sports fans? What if flying your message over a crowded outdoor concert would make more sense?

One of the keys to effective aerial advertising is to make sure that your message is seen by the right people. Keep in mind that anyone within eyesight of an aerial message is going to look at it, but you can enhance your message’s effectiveness by choosing places where your target audience will be.

Choose The Right Time

Let’s say that your audience is sports related and you do decide to fly your messages over various sporting events. When you fly your messages is just as effective as where you fly them.

Sending out your aerial messages in the hours leading up to sporting events will insure that people see the message and read it. If you fly your message over a stadium in the bottom of the ninth inning with two outs and the home team one run down, then your message will get ignored.

Keep Your Wording Short and Simple

Sit down with an aerial marketing expert and start with the information you would ideally like to present in your aerial marketing campaign. You can create several effective, but short, messages from your initial information and reach your target audience with no problem.

Be Persistent

One of the key differences between aerial marketing and other forms of marketing is that aerial marketing does not offer a reminder for your audience to take with them. There is no lasting magazine ad or a website to immediately bookmark. That means that you need to be persistent with your aerial marketing if you want it to be successful.

You should develop ways of tracking your aerial marketing and gauge its effectiveness over time. You will find that certain events are more effective than others and certain messages bring out better responses. Use that data to create an effective campaign.

If you are not using aerial marketing as part of your full marketing campaign then you are not getting the exposure you need. Work with an aerial marketing professional and you will find that plenty of your potential customers love to look to the sky for their marketing information.